In May 2021, Colruyt Group acquired Belgian fitness chain JIMS. This investment aligns with the group's ambition to continue to meet consumers' needs at every stage of their lives. The USP for JIMS is that it offers affordable fitness seven days a week, both one-to-one and in groups. Members can count on always receiving exceptional services from highly-qualified staff.

The chain currently has 27 fitness clubs, mainly in large towns and cities in Belgium and Luxembourg and employs more than 100 people. And those figures are set to rise in the future.

Criteria for the club locations
  • Building surface area: 1000 m² – 1500 m² (potentially over several floors)
  • Good accessibility or central location
  • Parking spaces: 10 – 15